Personal Branding: Career Marketing Tool Kit

Everyone has a chance to be a brand worthy of remark.
- Tom Peters, management guru

What is it?
Personal branding is a type of self marketing; it describes the process by which individuals differentiate themselves by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can build self-confidence, establish reputation, build credibility, enhance their recognition as experts in their field and advance their careers.

A well-executed personal branding campaign creates a strong, consistent and specific association between the individual and the perceived value they offer. In a world where your reputation is your most valuable asset, the Career Marketing Tool Kit provides you with the language, confidence, and communication strategy for putting your best self forward. This is a lot more than putting together an updated resume – it’s about being yourself with skill – and taking the steps to proactively and continuously position yourself for success.

Why do I need this?
Whether you’re in career transition now, anticipate an upcoming change, are looking to enhance your visibility and credibility or advance your career, understanding how to market your personal brand is the key career management strategy as we enter the second decade of the 21st century. It really is all about you, and knowing your distinctive value and how to market that in a web 2.0 world may be the tipping point between you and the other person that gets that job or client that you’re after. Your brand is your promise of value that enables you to attract people who can help you achieve your goals.

Who is this for?
Really, this is for anyone who works and cares about receiving the recognition they deserve, enhancing their visibility, achieving their goals. You may be a twenty-something looking to expand your opportunities, a mid-career professional keen on career advancement, a seasoned baby boomer looking to renew, reinvent and remain relevant in the next phase of your career, or an executive or entrepreneur looking to capitalize on new business opportunities. The Career Marketing Tool Kit has no age or experience requirements; how you communicate your value to others will make the difference between a rewarding professional journey and simply a journey.

What do I do?
Through a series of structured meetings, we’ll help you build your customized Career Marketing Tool Kit. We’ll collaborate with you to create a personal branding statement and profile that captures the unique value you offer, then work with you to tell your brand story through a branded bio, current resume, and customized letter template. From there we’ll focus on your approach to creating and managing your online identity. You’ll come away with a brand communication strategy that ensures your messaging is clear, consistent and constant in its delivery. We provide the structure and expertise; you provide the passion, content, and experience to differentiate yourself and stand out!

Insist on yourself; never imitate… Every great man is unique.
Ralph Waldo Emerson